Now Generation 3 Analog Instant Camera with Two-Lens Autofocus System (Purple)

The Now Generation 3 Instant Camera in Purple is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. It features a better light meter position, an improved ranging sensor, an upgraded two-lens autofocus system, a built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic look made with 40 percent recycled materials. It is rechargeable with USB-C and compatible with i-Type and 600 Film to capture real life in iconic, full-sized pictures.

Color Film for I-Type (Color Frames Edition)

Make your photos POP with 8 block-colored frames—a colorful, vibrant twist on the classic i-Type white frames. This new generation of instant film is made for i-Type cameras. The original format you love minus the battery, so it’s a little friendlier on the bank account too. It is compatible with Now, Lab, or the new OneStep camera.

Classic But Colorful

8 instant photographs in the original, iconic square format, but finished in a vibrant block color frame.

Battery-Free Film

The i-Type camera comes with a rechargeable battery, so unlike 600 film, this film doesn’t include a battery.

Develops in 15 Minutes

Watch one of the most complex chemical processes in the world bring your moment to life.

Film Kit for i-Type, 600 and SX-70 with Magnetic/Hanging Frames, Storage Box

Store and display your instant photos in style with this Film Kit for i-Type, 600 and SX-70 Cameras. This set provides magnetic and hanging frames, with matching clips, to display your creations. It also includes a standing storage box that holds up to 50 photos.

Store and Send

This film kit is a fun and creative way to store and display your photos or even give them away as party favors. Shoot and print your photos, and then choose a design. This set provides 3 holographic acrylic magnetic frames and 10 hanging frames of various colors, including pastel and standard colors.

Display in Style

This film kit comes with two types of frames for versatile display options. Magnetic frames allow you to safely and easily protect your photos and stick them on the refrigerator. Hanging frames take advantage of the included matching wooden clothespins to hang your photos from the included hanging rope. This is a great option for parties or just a fun way to decorate.