Now Viewfinder i-Type Instant Camera (Red)

’s new point-and-shoot analog instant camera has all you need to catch every life moment in an original photograph. Now with autofocus, it’s simple to capture moments as you see them, so you can relive them forever in sharp, vivid color. Frame two moments in one with double exposure, or get yourself in the picture with self-timer and an accurate flash to make everyone look like they should.

Simplicity Meets Functionality

The Now takes simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory. Thanks to the Autofocus 2 lens system, the Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash. This dreamy, artistic instant camera is ready to add some drama to your photography by providing two frames in one photograph with the built-in double exposure. Additionally, the self-timer gives you 9 seconds to get in the picture with your friends and be a part of the memory you capturing.

Color and B/W Instant Film for i-Type Cameras (8 Exposures)

Modern instant cameras need modern films. i-Type cameras have their own film: it's battery-free (unlike the standard film for vintage cameras), so it's easier on the wallet This i-Type film is compatible with the OneStep 2, OneStep+, the Now, and the Lab. It’s battery-free so it won’t work for vintage cameras, but it will work for your budget.

Store Chilled

The fridge is your film’s best friend. Temperature affects how film works. To keep your film in shape for shooting, it is recommend being stored in the fridge (not the freezer) and allowing it to reach room temperature (13-28 degree C / 55-82 degree F) before loading it into your camera.

Care for Your Camera

Clean rollers make for clearer photographs. Each camera has a set of rollers inside the film door. If these rollers dirty, the chemistry can’t spread as easily across the film frame. If they look dirty, give them a gentle wipe with a soft, damp cloth.

Shoot with the Light

Whether you’re using natural sunlight or a studio set-up, always shoot with the light behind you, or to your side. If you face the camera into the light, your photos can end up dark and blown out. It is also recommended to always use the flash to get great results — even if it’s a sunny day.

Develop in the Dark

You need light to get the best photograph, but you need darkness to let it work its magic. When you take a photograph, thousands of chemical reactions take place within that small film frame. To get the best result, let your photograph develop face down in a warm area that’s shielded from light.

Focus Camera Film Kit for i-Type, 600 and SX-70 with Magnetic/Hanging Frames, Storage Box

Store and display your instant photos in style with the Focus Camera Film Kit for i-Type, 600 and SX-70 Cameras. This set provides magnetic and hanging frames, with matching clips, to display your creations. It also includes a standing storage box that holds up to 50 photos.

Store and Send

The Focus Camera Film Kit for i-Type, 600 and SX-70 Cameras is a fun and creative way to store and display your photos or even give them away as party favors. Shoot and print your photos, and then choose a design. This set provides 3 holographic acrylic magnetic frames and 10 hanging frames of various colors, including pastel and standard colors.